The question “is Adobe a good long term investment” seems to attract a broadly positive answer from investors and analysts alike, with a strong market position and brand recognition playing in the firm’s favour. The stock slumped along with the rest of the market in March 2020 to a low of around $288 a share, but has since surged as high as $699 in November last year.Īdobe has fallen in the early stages of 2022 amid a broader market correction, but continues to trade well above its pre-pandemic pricing levels and currently changes hands for around $477. The market has continued to back it to become one of the major beneficiaries of the ‘new normal’ in the workplace. With the widespread shift to working from home due to enforced lockdowns across the globe, Adobe stock was among the select names to benefit in the early stages of the pandemic, thanks to software such Adobe Sign, which allows the secure electronic signing of documents. While the company has helped many customers, retail and corporate alike, create and organise over the years, the onset of the Covid-19 pandemic has proven its value to investors as well. The San Diego-based software firm is one of the giants in its field, providing market-leading products ranging from the ubiquitous document reader Acrobat, to image-editing software Photoshop and publishing programs such as InDesign, among others. Adobe (ADBE) stock forecast: Designing the future – Photo: ShutterstockĪlmost everyone who interacts with a computer will at some point in their life have used products from Adobe (ADBE).
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